Job Description:
We are seeking an experienced, dynamic, and strategic Manager of Marketing & Communications (MarCom) to lead, innovate, and elevate our marketing, branding, and communication strategies across our extensive portfolio of single-family and multi-family rental properties. This role will manage and enhance all digital marketing initiatives, oversee brand identity and creative direction, streamline CRM processes, train and empower sales and service teams, drive robust lead generation programs, and significantly bolster our market presence, brand equity, and overall reputation.

The ideal candidate will have a keen understanding of property management marketing dynamics and a proven ability to deliver strategic campaigns that meet and exceed business objectives.

Key Responsibilities:

Strategic Marketing & Communications:

• Develop, articulate, and implement comprehensive marketing and communications strategies in alignment with the company's short-term and long-term growth objectives.

• Conduct detailed market research, competitor analysis, and industry trend forecasting to proactively identify growth opportunities and emerging market demands.

• Direct comprehensive communication plans that incorporate media relations, content creation and distribution, community engagement, investor relations, and public relations efforts.

Digital Marketing & Website Management:

• Oversee the company's website, ensuring the highest standards of accuracy, user experience, mobile responsiveness, and robust SEO strategies such as keyword optimization, compelling content creation, meta-tagging, link-building, and ongoing analytics tracking with Google Analytics, SEMrush, or comparable tools.

• Plan, implement, and optimize diverse digital marketing campaigns including pay-per-click (PPC), organic SEO, email marketing, remarketing, and other digital channels to maximize lead generation and brand visibility.

• Analyze, interpret, and report on digital marketing metrics and performance analytics to continually refine and enhance campaign effectiveness, ROI, and conversion rates.

Brand Management & Creative Direction:

• Champion, establish, and strictly enforce comprehensive brand guidelines and standards across all digital and print marketing materials, advertising initiatives, and corporate communications.

• Direct creative in the conceptualization, production, and distribution of graphic design elements, digital assets, marketing collateral, multimedia campaigns, promotional videos, and other brand-related materials.

• Ensure consistent and compelling branding across all managed properties and communication channels to maintain a cohesive and professional company image.

Social Media & Reputation Management:

• Develop, execute, and manage comprehensive social media strategies designed to foster community engagement, amplify brand messaging, and increase visibility across key platforms including Facebook, Instagram, LinkedIn, Twitter, and emerging channels.

• Actively manage and maintain the organization's online reputation by monitoring reviews, ratings, feedback, and mentions, responding strategically and professionally to customer concerns or inquiries, and leveraging feedback to improve internal practices and customer satisfaction.

CRM Management & Training:

• Oversee, refine, and optimize CRM systems to enhance the efficiency of lead management, improve follow-up processes, and boost conversion rates.

• Create and deliver comprehensive and engaging training programs for sales and service professionals, covering CRM system proficiency (AppFolio, TenantTurner, LeadSimple, Birdeye), customer relationship building strategies, effective lead nurturing methods, and compliance with fair housing regulations.

• Provide ongoing training resources, mentorship, performance evaluations, and targeted support to sales and service teams, facilitating increased occupancy rates and exceptional resident and owner satisfaction.

Property Marketing:

• Develop and implement targeted, data-driven marketing plans aimed at rapidly filling property vacancies in both single-family and multi-family rental portfolios.

• Utilize advanced market intelligence and analytics to proactively adjust marketing strategies, ensuring maximum competitiveness and effectiveness in all marketing endeavors.

Leadership & Team Development:

• Collaborate with Human Resources to create compelling job postings, assisting in candidate attraction strategies and employer branding initiatives.

• Support HR in tracking candidate leads, evaluating candidate pipelines, and optimizing recruitment processes to ensure timely hiring of qualified personnel.

• Oversee employee development, including regular training, performance management, career advancement opportunities, and continuous skill-building initiatives.

Budget & Financial Management:

• Develop, administer, and strategically manage marketing budgets to ensure efficient allocation of resources and cost-effective execution of all marketing campaigns.

• Continuously monitor and analyze the financial performance and ROI of marketing activities, adapting plans and tactics to maximize profitability and business growth.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

• A minimum of 5 years of progressive marketing experience, demonstrating a successful track record within the property management or real estate industries.

• Extensive knowledge and expertise in digital marketing strategies, including SEO, PPC, social media management, email marketing, content creation, and CRM tools.

• Proficiency in WordPress, Google Analytics, real estate listing platforms (e.g., Zillow, Apartments.com), and property management software (e.g., Yardi, AppFolio).

• Deep working understanding of branding principles, graphic design concepts, and proven creative experience.

• Knowledge of fair housing laws, real estate marketing compliance, and industry best practices.

• Exceptional written, verbal, and interpersonal communication skills, including experience in stakeholder management, media relations, and cross-functional team collaboration. Bilingual in Spanish is a plus.

• Excellent organizational capabilities, analytical thinking, and problem-solving skills, underpinned by a data-driven, results-oriented approach.

Benefits:

• Retirement Plan

• Dental insurance

• Health insurance

• Life insurance

• Paid time off

• Vision insurance

Schedule:

• 8-10 hour shift

Physical Demands and Work Environment.

• Physical Demands:

  • Frequent sitting, standing, and reaching.

  • Occasional lifting and/or moving up to 50 pounds.

  • Repetitive use of hands and fingers for typing and using computer peripherals.

• Work Environment:

  • Primarily an office environment.

  • Occasional exposure to moderate noise levels.

  • May require occasional travel within the Memphis metro area.

Why Join Our Team:

• Influence and drive strategic innovation and growth initiatives within an established and reputable property management organization.

• Enjoy competitive compensation, comprehensive health benefits, career growth opportunities, and professional development.

• Work in a collaborative, inclusive, and integrity-focused environment where your insights and expertise will directly shape the future direction and success of our company.

We invite ambitious, innovative, and seasoned marketing and communications specialists with extensive experience in property management or real estate to apply and join our dynamic and growth-oriented team.

Note
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.

Equal Employment Opportunity
Reedy & Company Realtors, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability status, genetics, protected veteran status, or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.